Change and Irrelevance
Last week I had the privilege of attending a seminar on social media and mass marketing. It was sponsored by the local Power of the Arts and the Wean Foundation and ostensibly aimed at non-profits. It was moderated by Tyler Clark of Tyler Clark consulting and held at the Youngstown Business Incubator. I went expecting a ho-hum seminar, more curious about the Incubator than the seminar topic. Was I wrong!!! The topic was fascinating, and was probably the most informative 1 1/2 hours I have spent over the last several years. Mr. Clark did an outstanding job in presenting difficult material. To often with tech savvy folks, the assumption is the person to whom they are talking is the know much more than they actually know to start out hence losing everybody's attention within the first five minutes. Mr. Clark was patient with those in attendance who obviously had only a limited grasp of how these things work, and answered more technical questions in a concise manner. The subject mat...