Mark Knows It All

This year’s Super Bowl commercial highlight was the Imported From Detroit; Chrysler’s two minute homage to the rebirth of the American auto indusrty. If you haven’t seen it, it is the embedded video at the top of the MKIA page. Starring Eminem, it takes us on a gritty tour of Detroit with the message saying the hardest steel is forged from the hottest fire. Given our own history in Youngstown, it was ultra appealing to me, even giving a serious tear to my eye. We get it! The question is does the rest of the nation? Detroit comes to us with a lot of baggage. Ford is experiencing resurgence with numerous top notch auto entries, and gets kudos for not needing a government bailout. It is a long way from “Fix Or Repair Daily” days. General Motors has a hit with the Cruze. The efficacy of the Volt has yet to be proven, but Buick is breaking out as a major brand, especially in China. For the first time in its history, GM has made more money overseas than in the United States. Chrysler is maki...